Aura Xpresso - Lightbox Sign + UV Print Neon Sign

Written By Emily

Aura Xpresso, located in Blacktown, NSW, Australia, is a new café concept looking to enhance both their storefront and coffee counter with custom signage. They approached Neon Brothers for two signs - a double-sided outdoor lightbox and an indoor LED neon sign - designed to reflect their brand identity.

Challenges

  • Delayed Initial Response: The client took time to finalize the space and reconnect.
  • Design Clarity & Coordination: Needed help choosing the right size, layout, and type for each sign.
  • Budget Negotiations: Client had a set price expectation and compared quotes.
  • Mounting Confusion: Unsure whether to use screws, tape, or hanging method.
  • Color Confirmation Delay: The final color approval was dependent on the partner’s decision.
  • Payment & Delivery Management: Required two-part payment and tracking for each item.

Solutions

Custom Signage for Aura Xpresso – Indoor LED Neon & Outdoor Lightbox

Design & Planning
Worked closely to finalize sign types - LED Flex Neon for the indoor circle sign and a double-sided lightbox for outdoor display. Suggested ideal sizes (60cm & 70cm diameter) and presented mockups for feedback and approval. Guided client through mounting options and included appropriate hardware.

Budget & Pricing
Negotiated bundle pricing after reviewing client’s budget constraints and competitor quotes.
Offered two payment installments to ease transaction and build trust.

Color & Artwork Finalization

Assisted in confirming the final design, neon color (white), and base color (pink UV print) after internal discussions. Ensured both signs shared a consistent brand look.

Production & Delivery

  • Delivered clear timeline expectations, 14-18 business days with standard shipping.
  • Coordinated inspection, final payment collection, and dispatch updates.
  • Shared tracking for both shipments and provided ongoing support through delivery.

Outcome

Both signs were successfully delivered with the first sign already received and appreciated by the client. The customer praised the visual quality, professional support, and overall experience. Installation was planned for the weekend, and the team at Aura Xpresso promised to share pictures post-installation.

Key Takeaways

  • A transparent process, from design to delivery, builds customer confidence.
  • Bundle pricing and flexible payments can convert hesitant buyers.
  • Consistent follow-ups and design previews lead to higher satisfaction.
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