Balkan Booze - Custom Sign for Showroom

Written By Emily

Balkan Booze, based in Dandenong, VIC, Australia, approached Neon Brothers to create a high-impact, custom round neon sign for their venue. The client had a strong vision centered around their existing logo and specific branding preferences, including bottle graphics and oak wood textures.

Challenges

  • No Upfront Payment Policy: The client initially requested business verification and declined any upfront payment.
  • Strict Design Expectations: Required exact logo replication, specific bottle imagery, and oak barrel-style UV print background.
  • Creative Misalignment: Misunderstandings arose over repeated revisions, especially regarding bottle placement and text layout.
  • Delayed Decision-Making: Multiple requests for redesigns and last-minute glow element changes added complexity.
  • Delivery Timing Concerns: Client needed the sign delivered before their business closure but changed the delivery address post-dispatch.

Solutions
Custom Round Neon Sign for Balkan Booze

  • Design Exploration & Mockups
    Collaborated extensively to understand brand tone, preferred fonts, colors (oak, whiskey tones), and bottle graphics.
  • Designed a 90cm round sign with a combination of LED neon glow and UV-printed background.
  • Provided multiple mockups and revised the artwork until the client was fully satisfied.

Creative Alignment & Revision Management

  • Handled multiple design change requests - including swapping out “ESTD 2012” for the business website and adjusting the position and type of bottles.
  • Maintained transparent communication, clarified limitations (like small text not glowing), and offered alternative solutions using UV print.
  • Secured approval for the final mockup with all corrections implemented.

Payment & Delivery Coordination

  • Offered a two-part payment plan to build trust and ease the transaction.
  • Provided a professional invoice with full business credentials.
  • Despite late changes and rework, ensured timely dispatch and helped manage expectations around delivery timing and address updates.

Outcome

The final sign was delivered successfully and aligned exactly with the client’s vision. The customer appreciated the final quality and attention to detail, even after initial frustrations. While a review is still pending, the project concluded with mutual respect and satisfaction.

Key Takeaways

Clear early input is critical when working with intricate custom designs.
Proactive communication helps diffuse tension and rebuild confidence during misunderstandings. Even challenging clients can become advocates when treated with respect and delivered a high-quality product.

Go Back