Custom Neon Sign for MALAETASI – Outdoor Cultural Backdrop

Written By Emily

Client: Sade Tupua
Project Type: Outdoor UV Printed + LED Neon Sign (Diamond Shape)
Location: Scarborough, WA, Australia

Challenges

  • Complex Design Integration: The client wanted a diamond-shaped sign incorporating a mix of Polynesian cultural elements, small text, and LED neon glow all in one compact design.
  • Size Constraints: The client requested a 70cm size, which limited the visibility and glow of smaller design elements.
  • Clarity on Backlit vs. UV vs. LED: There was initial confusion around the difference between backlit acrylic and UV print with neon glow.
  • Timeline Sensitivity: The client needed delivery before August and requested to delay initial payment due to internal approvals.
  • Source File Delays: Obtaining a proper vector file from the design director took longer than expected.
  • Final Payment Scheduling: The second installment was requested to be delayed, even after inspection and sign completion.

Solutions

Design Consultation:

  • Explained glow limitations at smaller sizes and recommended LED glow only for the word “MALAETASI” and the diamond outline.
  • Shared mockups that helped the client visualize the outcome.
  • Provided flexibility in choosing warm white or white LED based on aesthetic preference.

Production & Pricing Flexibility:

  • Enabled a 50-50 installment plan to ease upfront payment concerns.
  • Maintained communication despite delays and waited patiently for source file approval.

Delivery Coordination:

  • Confirmed all details including address, mounting method (hanging chains), and background print color (#343473 + white text).
  • Shipped the sign on time before the August deadline with full tracking and support.

Outcome

The diamond-shaped sign for MALAETASI – Perth Pacific Culture Arts was successfully delivered and met the client's design expectations. The client initially thought the sign was crooked, but upon checking the original PDF design, confirmed it was aligned with the intended style. Sade was thrilled with the final product and appreciated the continuous support throughout the process.

Key Takeaways

  • Even complex cultural and artistic designs can be optimized for small sizes without compromising core aesthetics.
  • Clear mockups and education around product types help clients make informed decisions.
  • Proactive, friendly follow-up ensures customer confidence and satisfaction throughout the production cycle.
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