Custom neon Sign Towns Security - Sydney

Written By Emily

Towns Security, located in South Hurstville, NSW, Australia, approached Neon Brothers to create a custom indoor LED neon sign that would reflect their professional identity. The request was for a visually bold round sign combining both UV print and LED neon glow, closely matched to their branding guidelines and color codes.

Challenges

  • Delayed Initial Response: The project was delayed initially due to the client’s internal priorities and busy schedule.
  • Design & Font Matching: The client required exact font replication and color adherence to match their logo and brand guidelines.
  • Size Clarification: Requested quotes for multiple sizes (80cm, 100cm, and 120cm) before finalizing the best fit.
  • Payment Process Delays: Client had to coordinate with their accounts department and required formal invoicing for internal approval.
  • Backboard & Mounting Preferences: Client had to confirm details like printed vs transparent backboard and screw mounting vs hanging.
  • Two-Part Payment Requirement: Needed a smooth two-stage payment solution with trust-building communication.

Solutions
Custom Indoor Neon Sign for Towns Security

Design Collaboration

  • Worked closely with the client to quote three different sizes and helped finalize the 120cm wide version.
  • Recreated the exact font style and confirmed hex color (#343473) based on their SVG file.
  • Ensured both white and blue portions of the design matched their branding guide.

Production & Planning

  • Planned the production on standard delivery timeline (14-18 business days) to align with EOFY payment goals.
  • Used a combination of UV-printed backboard and LED neon glow to achieve depth and clarity.
  • Confirmed preferences for wall screw mounting and printed backboard finish.

Payment & Invoicing

  • Offered a 2-installment plan - 50% upfront and 50% post-production before dispatch.
  • Provided formal invoices for both installments and maintained steady follow-ups.
  • Handled delay with professionalism while building client trust throughout the approval process.

Delivery & Handover

  • Confirmed shipping details and organized secure packaging.
  • Final payment cleared and tax invoices sent to multiple internal emails as requested.
  • Order dispatched and tracking shared immediately upon clearance.

Outcome

The sign was successfully delivered to Towns Security, with the client excited to see it installed. The process, though delayed initially, ended with a smooth and well-managed handoff. The client appreciated the quality and team coordination throughout the journey.

Key Takeaways

  • Offering flexible payment terms and formal invoicing helps win trust in B2B projects.
  • Matching fonts and brand guidelines precisely enhances perceived value.
  • Patient follow-up and transparency result in long-term client satisfaction.
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