Ispa Kebab - Calamvale, Brisbane

Written By Emily

Ispa Kebab, located in Calamvale, Brisbane, is a kebab and pizza shop that wanted to add a bold visual element to enhance their indoor dining space. They approached Neon Brothers to create a custom round LED neon sign that would clearly display their menu highlights and brand identity.

Challenges

  • Design Clarity: The client needed a compact round sign that still showcased multiple items KEBAB, HSP, PIZZA  along with the brand name.
  • Space Constraints: The display area was limited, requiring precision in layout and size (65cm round).
  • Expectation Mismatch: Some elements, like the small top text, had to be UV printed instead of lit neon, which created visibility concerns.
  • Final Mockup Concerns: The client had last-minute concerns about the visibility and glow of printed elements.
  • Delivery Urgency: The client requested express delivery and full accessories, including hanging chains and screws.

Solutions
Custom Indoor Neon Sign for Ispa Kebab

  • Design Development
    Collaborated closely with the client to finalize a clean layout  incorporating the ISPA KEBAB name in glowing LED neon and the food categories in UV print for balance.
  • Suggested optimal sizing based on the wall space and refined multiple mockups to match the style seen in reference videos.
  • Confirmed the use of orange neon flex for key glowing text with the rest in white for contrast.

Expectation Alignment & Customer Support

  • Clearly communicated technical limitations around text size and glow effect.
  • Offered extra support by including a bonus "OPEN" sign in dark blue as a goodwill gesture after a concern was raised post-mockup approval.
  • Maintained full transparency throughout the design process and delivery expectations.

Production & Delivery Coordination

  • Ensured fast-tracked production within the agreed timeline.
  • Provided tracking, updates, and real-time responses to shipping questions.
  • Assisted with mounting questions and clarified included hardware upon delivery.

Outcome

The sign was successfully delivered to Ispa Kebab and installed as planned. The client appreciated the support and customization throughout the process and acknowledged the team's effort to accommodate their visual and functional needs.

Key Takeaways

  • Strong communication and realistic visual previews help manage expectations.
  • Offering goodwill gestures post-approval can strengthen trust and customer satisfaction.
  • Proper layout planning is crucial when working with tight design space and text-heavy signs.
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