7 Things to Know Before You Buy an Outdoor LED Sign

When you select an outdoor LED sign, focus on several key factors to get the best value, durability, and visual impact. This guide breaks down these factors simply, helping you make the right decision for your business or organization.
If you're ready to invest in a high-quality outdoor LED sign, check our Outdoor Signs collection for great options designed to meet your needs.
Factors to Consider When Selecting an Outdoor Sign
1. Pick the Right Pixel Pitch for Clear Images
What Is Pixel Pitch?
Pixel pitch refers to the distance between the LED lights on your sign, measured in millimeters. Smaller pitches result in higher resolution, which makes your images look clearer.
Quick Tip:
- For signs viewed from 10-20 feet away, choose a 4–6mm pixel pitch.
- For signs seen from 100+ feet, pick a larger pitch (10–16mm).
Why It Matters:
The right pixel pitch gives your sign sharp, clear images at different viewing distances. Choosing too small a pitch for distant views wastes money, while too large a pitch for close views will make the images blurry.
2. Ensure Brightness for Clear Visibility in Sunlight

What Is Brightness (Nits)?
Brightness, measured in “nits,” tells you how well your sign will show in sunlight. The higher the number of nits, the brighter the display.
Quick Tip:
- Choose a sign with 5,000–10,000 nits for full sunlight visibility.
- Make sure the sign adjusts its brightness automatically to save energy.
Why It Matters:
A dim sign is hard to see, especially on bright, sunny days. By choosing a sign with high brightness, you make sure your message remains visible no matter the weather.
Pro Tip: Request an outdoor demo neon to verify brightness under real-world lighting conditions.
3. Choose a Durable Sign with a High IP Rating

What Is an IP Rating?
An IP rating shows how well your sign resists dust and water. The higher the number, the better the protection.
Quick Tip:
Choose a sign with at least an IP65 rating for full dust and water resistance.
Why It Matters:
Outdoor signs face rain, dust, and extreme temperatures. A sign with a high IP rating will last longer and continue working well in tough weather.
4. Pick a Scalable and Energy-Efficient Model

Why It Matters:
A scalable sign lets you upgrade it in the future, while an energy-efficient model lowers your operating costs.
Quick Tip:
- Choose a sign with low-power LEDs and a power consumption of 300-600 watts per square meter.
- Opt for a modular design, which allows you to add more panels or change the pixel pitch if needed.
5. Check for Reliable Maintenance and Support Services

Why It Matters:
Routine maintenance keeps your sign running smoothly. Reliable support ensures quick repairs when issues arise.
Quick Tip:
- Choose a provider that offers 24/7 support with fast response times (under 48 hours).
- Make sure they offer on-site servicing and spare parts availability.
6. Verify Warranty and Manufacturer Reliability

Why It Matters:
A strong warranty and trusted manufacturer protect your investment against defects or failures.
Quick Tip:
Select a sign with a 2-year warranty covering parts and labor from a manufacturer with a proven track record.
7. Plan Strategic Location and Content Management

Why It Matters:
A well-placed sign with effective content management maximizes visibility and audience engagement.
Quick Tip:
Place your sign in a high-traffic, unobstructed area and use cloud-based software for easy content scheduling and updates.
Conclusion
Purchasing an outdoor LED sign is a significant investment that can elevate your brand, promote events, or enhance public spaces.
By focusing on pixel pitch, brightness, durability, scalability, maintenance, warranty, and strategic deployment, you can choose a sign that delivers stunning visuals and lasting value. Compare providers, request demos, and align your choice with your goals to ensure success.
Ready to invest? Contact an LED solutions expert or request a free quote today to bring your vision to life!
FAQs
1. Can neon signs be used outdoors?
Yes, neon signs can be used outdoors if they are properly sealed and rated for weather resistance.
2. Can I hang a neon sign outside?
Yes, you can hang a neon sign outside as long as it’s made for outdoor use and is weatherproof.
3. How can I make neon signs waterproof?
To make neon signs waterproof, use weatherproof casings and seal them with materials like silicone or rubber to protect against moisture.
4. How do I choose the best outdoor LED sign for my business?
Choose an LED sign based on pixel pitch, brightness, durability, energy efficiency, and the level of support and warranty offered. Ensure it’s IP65-rated or higher for outdoor protection.
5. What software is best for managing outdoor LED sign content?
Opt for cloud-based content management software that allows easy scheduling, remote updates, and multi-user access for managing your outdoor LED sign's content.